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Gensler - Research & Insights
May 17, 2023
3 Ways the Most Innovative Companies Work Differently
Gensler's research reveals that the most innovative companies spend more time working collaboratively, virtually, and socially, while also utilizing different office spaces that foster creativity and ideation, highlighting the importance of workplace design in driving innovation. Additionally, despite the increased flexibility in work arrangements, innovators express a desire to spend more time in the office to maximize productivity, indicating a renewed preference for office-based work.
Whole Foods Market East Block Office Building, Austin. Photo by Casey Dunn.
Gensler's research reveals that the most innovative companies spend more time working collaboratively, virtually, and socially, while also utilizing different office spaces that foster creativity and ideation, highlighting the importance of workplace design in driving innovation. Additionally, despite the increased flexibility in work arrangements, innovators express a desire to spend more time in the office to maximize productivity, indicating a renewed preference for office-based work.
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