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Learn how to use long-term content marketing for design-build firms, contractors, architectural, interior design, landscape and construction businesses to bring high quality leads and grow your business. High-quality content has the unique ability to retain its value and accessibility long after it's published. This characteristic contributes to sustained audience engagement and brand growth over time. Evergreen Relevance: Well-crafted content focuses on timeless topics, concepts, and solutions. It addresses fundamental questions, challenges, and needs that remain relevant to your design-build audience over time. This "evergreen" nature ensures that the content remains valuable, regardless of when it was originally published. Search Engine Visibility: Search engines prioritize high quality, relevant content in their search results. As such, well-optimized and valuable content continues to attract organic traffic from users who are actively searching for information related to your content's topic. This ongoing stream of traffic sustains audience engagement. Long-Term Promotion: Content marketing involves promoting your content through various channels, including social media, email newsletters, and industry forums. By consistently promoting your high-quality design-build content, you extend its reach and continue to attract new readers even months or years after its initial publication. Backlink Generation: High-quality content tends to attract backlinks from other websites and publications. As more websites link to your content, your content's authority and credibility increase, leading to improved search engine rankings. This generates a continuous flow of traffic, contributing to sustained engagement. Resource for Newcomers: New audience members who discover your brand later can benefit from your previously published content. High-quality content serves as a valuable resource that introduces them to your expertise, insights, and solutions. This "back catalog" of content helps newcomers catch up and engage with your brand more deeply. Content Repurposing: High-quality content can be repurposed into different formats, such as videos, infographics, podcasts, and eBooks. Repurposing allows you to present the same valuable information in a new way, attracting different segments of your audience and extending the content's lifespan. Educational Value: Educational and informative content, such as how-to guides, tutorials, and in-depth analyses, retains its value because it provides actionable information. Readers can return to this content whenever they need guidance, making it a valuable reference and enhancing its long-term engagement. Building Authority: Over time, a collection of high-quality content establishes your brand as an authority in your industry. As you consistently provide valuable insights, your audience recognizes your expertise and actively seeks your content to stay informed and learn more. Engagement: Through Comments and Shares: High-quality content often sparks discussions, comments, and social media shares. These interactions create a sense of community and engagement around your content. Even as the content ages, these ongoing discussions keep it alive and relevant. Personal Connection: Well-crafted content has the power to connect emotionally with readers. When your content resonates on a personal level, readers are more likely to remember and return to it over time, keeping the engagement alive. Generating high-quality design-build content marketing campaign creates new business opportunities for contractors and firms in commercial design and construction long after it's published. Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.

Content marketing for commercial design and construction is not a one-time effort but a continuous process. Consistently producing and sharing content helps maintain audience engagement and builds brand loyalty over time. Content Marketing For Businesses Offering Design and Construction Services Educational Videos: Produce short monthly videos on topics relevant to the industry, such as new construction materials, project management strategies, or design trends. These can be 4 to 5 minutes or less each. Break larger topics into a series. Videos Frequency: Monthly. Industry Insights Blog: Post bi-weekly blog articles that delve into industry trends, architectural innovations, and tips for managing complex projects. Post them on your own website and repurpose them for Archidoodles and other relevant websites. Blog Articles: Bi-Weekly. Expert Interviews: Conduct and share interviews with industry experts on a quarterly basis to provide diverse perspectives and valuable insights. These can be written, audio, or video and published on multiple platforms. Expert Interviews: Quarterly. Portfolio Updates: Showcase new projects or case studies every month, detailing the challenges faced and the innovative solutions implemented. Portfolio Updates: Monthly. Social Media Engagement: For Businesses of Commercial Design and Construction Services: Share industry news, relevant articles, and project updates on social media platforms daily to keep your audience informed and engaged. Social Media Posts: Daily Content Marketing For Consumers Seeking Design and Build Services Design Inspiration Gallery: Update your online portfolio with new design concepts and completed projects twice a month to inspire potential clients. Design Updates: Twice a Month. Educational Guides: Offer downloadable guides, such as "The Ultimate Guide to Sustainable Design," on a quarterly basis to provide actionable insights to businesses seeking services. Educational Guides: Quarterly. Client Testimonials: Share stories of satisfied clients on a monthly basis, highlighting the positive impact your services had on their spaces and operations. Client Testimonials: Monthly. Workspace Tips and Trends: Create and share blog posts on optimizing workspaces, design trends, and employee well-being every two weeks. Blog Articles: Bi-Weekly. Social Media Engagement: Share visual content like design sketches, project walk-throughs, and quick tips daily to keep your audience engaged. Social Media Posts: Daily. By consistently delivering valuable, relevant content marketing to both businesses and consumers of commercial design and construction services, you'll establish your brand as a trusted resource and build lasting relationships within the industry. Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.

As a general contractor, you can establish your expertise through content marketing by creating and sharing valuable content that showcases your knowledge, skills, and experience in the construction industry. Here are some effective strategies to establish your expertise through content marketing as a general contractor: Educational content: Create informative and educational content that addresses common construction-related questions, challenges, and best practices. This can include blog posts, articles, or videos covering topics such as project management, construction techniques, permits and regulations, cost estimation, quality control, and contracts. Share your expertise and insights to educate your audience and position yourself as a knowledgeable resource. Project showcases and case studies: Highlight your successful construction projects through project showcases and case studies. Describe the scope of work, the challenges encountered, your approach to solving problems, and the outcomes achieved. Tell the project story visually with photos or videos to demonstrate your expertise and showcase the quality of your work. Collaborations with architects and designers: Collaborate with architects, designers, and other professionals in the construction industry to cross promote your projects and create joint content. This can include articles, videos, or interviews where you discuss the collaborative process, share insights on successful projects, or provide advice on coordinating construction activities with design teams. Make sure that you are included in the collaborating project team that is referenced in any project related materials that are published. Collaborations with reputable professionals help enhance your credibility and widen your reach. Safety and compliance content: Emphasize your commitment to safety and compliance by creating content that focuses on construction site safety, adherence to building codes, and regulatory requirements. Share tips, guidelines, and best practices to promote a culture of safety in the construction industry. This showcases your expertise in maintaining a safe work environment and demonstrates your dedication to quality and professionalism. Testimonials and client success stories: Feature testimonials and client success stories on your website or blog. Allow your satisfied clients to share their positive experiences working with you, highlighting the quality of your work, timeliness, communication, and problem-solving skills. Testimonials and success stories serve as powerful social proof, showcasing your expertise and reliability to potential clients. Industry trends and innovations: Stay updated with the latest industry trends, technologies, and innovations, and share your insights on these topics. Write articles or create videos discussing how new construction methods, materials, or technologies are impacting the industry. This positions you as an informed and forward-thinking contractor. Social media engagement: Engage with your audience on social media platforms like Archidoodles, LinkedIn, Facebook, or Instagram. Share construction tips, industry news, project updates, and behind-the-scenes glimpses of your work. Respond to comments and inquiries, participate in industry discussions, and provide valuable advice to establish yourself as a knowledgeable and accessible expert. Remember to optimize your content for search engines by incorporating relevant keywords and promote your content through various channels to reach your target audience. Consistency and authenticity are crucial to building and maintaining your expertise through content marketing as a general contractor. Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.

As an architect, you can promote your architecture expertise through content marketing by creating and sharing valuable content that showcases your knowledge, skills, and unique perspectives in the field. Here are some effective strategies to establish your expertise through content marketing as an architect: Educational blog posts and articles: Write informative and educational blog posts or articles that provide insights into architectural principles, design trends, construction techniques, sustainable design practices, and other relevant topics. Share your expertise and experiences to educate your audience and demonstrate your deep understanding of the subject matter. Case studies and project showcases: Highlight your successful projects through case studies or project showcases. Explain the challenges you faced, your design solutions, and the outcomes achieved. This demonstrates your problem-solving abilities and showcases your design expertise and creativity. Thought leadership content: Create thought-provoking content that addresses emerging trends, challenges, and innovations in the architectural industry. Share your perspectives on topics such as urban planning, sustainable design, technology integration, and the future of architecture. This positions you as a forward-thinking architect and a leader in your field. Visual content: Architectural design is highly visual, so leverage visual content formats such as images, videos, and infographics to showcase your design portfolio, design process, and architectural concepts. This visually engaging content helps potential clients and partners understand your design aesthetic and expertise. Guest blogging and collaborations: Collaborate with other professionals in the industry, such as engineers, contractors, interior designers, or landscape architects, and contribute guest posts to their blogs or websites. This expands your reach, exposes you to new audiences, and enhances your credibility through association with reputable industry partners. Social media engagement: Utilize social media platforms, such as Instagram, LinkedIn, or Twitter, to share bite-sized architectural insights, behind-the-scenes glimpses of your projects, and engage with your audience. Participate in relevant discussions, answer questions, and provide valuable input to position yourself as an approachable expert. Speaking engagements and webinars: Seek opportunities to speak at industry conferences, events, or webinars. Sharing your knowledge and expertise through public speaking enhances your credibility and visibility within the architectural community. Remember to optimize your content for search engines by incorporating relevant keywords, and promote your content through various channels, including your website, social media, industry forums, and email newsletters. Consistency and quality are key to establishing and maintaining your expertise through content marketing as an architect. Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.

Content Marketing for AEC firms targets multiple audiences including both the Businesses and Consumers of Commercial Design and Build Services Target Audience: Businesses of Commercial Design and Build Services Businesses of commercial design and build services include architecture firms, construction companies, interior design studios, specialty contractors, and project management consultants. This audience is composed of professionals who offer expertise in creating functional, aesthetically pleasing, and efficient commercial spaces for businesses. They play a crucial role in bringing architectural visions to life and ensuring projects are executed seamlessly. Market to partners, collaborators, referral sources and influencers. The target audience for businesses of commercial design and build services consists of professionals who are passionate about architecture, design, and construction. They have in-depth knowledge of industry trends, innovative building materials, sustainable practices, and the latest technologies. Their work involves collaborating with clients to understand their specific needs and translating those needs into practical and visually appealing designs. These companies are constantly seeking ways to enhance their skills, stay updated on industry advancements, and showcase their portfolio of successful projects. They are interested in content that offers insights into emerging design trends, construction techniques, project management best practices, and case studies of challenging projects that were effectively executed. They value educational videos, webinars, expert interviews, in-depth guides on materials and methods, and content that helps them navigate complex client requirements. The content marketing strategy for this audience should focus on thought leadership, showcasing expertise, and providing actionable insights to improve their professional practice. High-quality content that addresses their challenges, highlights their achievements, and offers practical advice can establish your brand as a trusted authority in the commercial design and build industry. Target Audience: Consumers of Commercial Design and Build Services Consumers of commercial design and build services and products refer to businesses, organizations, and entrepreneurs seeking professionals to design and construct their commercial spaces. This audience aims to create work environments that align with their brand identity, enhance productivity, and provide an exceptional experience for employees and customers. Market to the consumers and users of the final products of design and building The target audience for consumers of commercial design and build services and products comprises business owners, facility managers, and decisionmakers responsible for planning and executing the design and construction of commercial spaces. They are driven by the need to create environments that reflect their company culture, promote innovation, and cater to the needs of their employees and clients. These consumers are interested in content that helps them make informed decisions about their commercial space projects. They seek guidance on topics such as cost estimation, selecting the right design professionals, understanding sustainable building practices, and maximizing the functionality of their workspace. They value content that showcases innovative design concepts, provides case studies of successful projects, and offers practical tips for optimizing their commercial spaces. The content marketing strategy for this audience should focus on addressing their pain points, offering solutions, and inspiring them with design ideas. Educational resources, cost breakdowns, interactive tools for space planning, and before-and-after project showcases can help build trust and engagement with this audience. By providing valuable content that assists them in making informed choices, you position your brand as a reliable partner in creating exceptional commercial spaces. Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.

When planning and producing content, marketers should keep these key characteristics in mind. Value-Centric Approach: Content marketing focuses on delivering value to the audience through educational, entertaining, or informative content. The content aims to solve problems, answer questions, or fulfill a need for the audience. Audience-Centric: Content marketing involves understanding the characteristics, preferences, and behaviors of the target audience. The content is tailored to meet the specific interests and needs of this audience. Storytelling: Effective content marketing often utilizes storytelling to engage and connect with the audience on an emotional level. Stories help create a deeper connection and make the content more memorable. Consistency: Content marketing is not a one-time effort but a continuous process. Consistently producing and sharing content helps maintain audience engagement and builds brand loyalty over time. Multi-Channel Distribution: Content can be distributed through various channels, such as websites, blogs, social media platforms, email newsletters, podcasts, videos, and more. Different channels allow businesses to reach their audience in ways that suit their preferences. Search Engine Optimization (SEO): Content marketing often incorporates SEO techniques to optimize content for search engines. This helps improve the visibility of the content in search engine results, driving organic traffic to the website. Educational and Informative: Content marketing aims to educate the audience, whether it's providing how-to guides, tutorials, industry insights, or thought leadership content. By providing valuable information, businesses position themselves as experts in their field. Long-Term Strategy: The benefits of content marketing are cumulative and tend to grow over time. High-quality content remains accessible and valuable long after it's published, leading to sustained audience engagement and brand growth. Relationship Building: Content marketing focuses on building relationships with the audience based on trust and credibility. By consistently delivering value, businesses can establish strong connections that lead to customer loyalty. Measurable Results: Content marketing can be tracked and measured through metrics such as website traffic, engagement rates, social media shares, conversion rates, and more. This allows businesses to assess the effectiveness of their content strategies. Overall, content marketing is about providing value, building relationships, and establishing authority within a specific industry or niche. It's a strategic approach that takes time and effort but can yield significant long-term benefits in terms of brand awareness, customer engagement, and business growth. Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.

A preliminary pricing budget can be assembled with Test Fit Drawings and Finish Notes. What is Preliminary Construction Budgeting? Having your General Contractor prepare a preliminary construction budget can assist the end user, design team, and consultants in determining the feasibility of a project. For minimal or no upfront costs, a benchmark budget can be developed based upon a schematic drawing and finish notes utilizing unit costs. This allows the team to compare competitive buildings, evaluate the total cost of occupancy, and form an educated basis for negotiating allowances and deal terms. What is reflected in a Preliminary Construction Budget? Preliminary budgets are generally based on unit costs and square foot pricing. Accurate budgets can be established if detailed information is available to provide to subcontractors in specialty trades for their input. It should provide a detailed summary of the work involved along with associated costs. The scope should be clearly defined to provide the end user with options that will assist in evaluating alternatives and present a clear picture for those unfamiliar with construction pricing. This allows the team to compare competitive buildings, evaluate the total cost of occupancy, and form an educated basis for negotiating allowances and deal terms. A contingency fund can be included to cover unknowns and unforeseen issues, particularly as it relates to Mechanical, Electrical, or Plumbing costs. These amounts generally range between 5% and 10% of the overall construction cost and seek to estimate all potential costs that may arise once a drawing set based on the given specifications is complete or ready for permit, therefore representing a maximum budget that can be expected. The budget may also incorporate separate voluntary alternates as additional option pricing. The end user then has the ability to elect to add or modify costs that are not included in the base budget. These alternates reflect suggestions for cost savings while still building to specification, foreseeable conditions that may not be detailed and could be part of the final design, or designated alternates shown on the preliminary drawings. It also assists the design team by illuminating items to consider as the final drawings are processed. Preliminary scheduling is an important supplement to any preliminary budget. Not only does it project a realistic timeline for construction, but it also allows the end user to plan for furniture, technology, transition into the space, and occupancy. Walking the space will provide the general contractor an understanding of the existing conditions. Advantages of Preliminary Budgeting: Allows the project team to establish a construction budget to work against as the design process is finalized before generating construction drawings. Provides for educated decision-making while incurring minimum design and consulting fees on the front-end of the project. Invaluable in lease negotiations to establish tenant improvement allowances. The end user is better able to determine capital budget expenditures that might be necessary to complete the design and construction. Assists the architectural and engineering teams in understanding the feasibility of certain design aspects as they relate to cost. Provides a level of detail or "menu" pricing that allows the end user to pick and choose what details are most important to them, as they relate to cost. Can be assembled by the general contractor with little information and drawing input, typically at no cost. End Users, Architects, Owners, and Brokers can all benefit in executing their respective roles with an educated perspective on costs and timing. Better information and preparation will generally lead to better results. A good General Contractor can be a valuable member of your team. Chris Holland is the President of ONYX Constructors LLC, a Houston based General Contractor focused primarily on building interior workspaces. You can contact him at cholland@onyxconstructors.com.

HOUSTON, April 5, 2023 /PRNewswire/ -- Hicks Ventures, a Houston-based, privately held development company, today announced Framework @ Block 10 designed by Gensler, the city's first mass timber commercial office project and the first Texas commercial office building targeting net zero energy operational carbon upon completion in 2024. "This is a model example of how Houston, the energy capital of the world, can effectively combat the climate crisis by employing the most sustainable building technologies," said City of Houston Mayor Sylvester Turner. As owner, property, and leasing manager of the project, Hicks Ventures' is committed to being part of the movement for the next generation of builders by spearheading evolving ESG goals and health and wellness tenant goals. Framework @ Block 10 Located at 10496 Katy Freeway, on the north side of I-10 between Gessner and Beltway 8, facing CITYCENTRE and Memorial City's campus across from I-10. The six-story, 200,000 square-foot Class A office building is situated within a three-mile radius of a variety of retail shopping, as well as 100+ restaurants. Also located on the 13.5-acre site is Block 10 West, the former "Great Indoors" big box retail building that Hicks Ventures renovated/repurposed into an office building in 2013. Block 10 West is currently 100% leased. First Mass Timber Office Development in City of Houston The complete project structure will be constructed using sustainably sourced heavy timber, a first for a Houston office building. As a result of mass timber's ability to store carbon, the building will save more than 60% of greenhouse gas emissions and a 100% reduction in outdoor potable municipal water consumption, and more than a 50% reduction in indoor potable municipal water consumption. This project is expected to minimize wasteful energy use from the implementation of a rainwater harvesting cistern, full roof solar panels, LED lighting, and a sensory system. The developer will use and purchase 100% renewable energy from power providers in addition to collecting and using from the mechanical systems. "Hicks' team goal for the project is to achieve the highest sustainability and health and wellness standards set today for office buildings according to LEED® Platinum, WiredScore Platinum, and WELL™ Platinum building standards," said Pat Hicks, founder of Hicks Ventures. "The building infrastructure and systems will accommodate tenants' desire to achieve ESG and net-zero energy goals, including a program for ongoing performance with the target to achieve the LEED operations and maintenance certification at a Platinum level. This developer-tenant partnership would result in Texas' first commercial office building to achieve net-zero energy operational standards." The state-of-the-art mass timber structure will be comprised of dowel laminated timber (DLT) floor and roof panels supported by glulam post and beam framing designed to showcase the beauty and efficiency of the wood. DLT is a sustainable alternative to steel and concrete. According to Work Design Magazine, the unique physiological impact of touching wood has been shown to reduce sympathetic nervous activity and blood pressure – a phenomenon not experienced with any other building material. A 2018 report for Forest and Wood Products Australia, the "Workplaces: Wellness + Wood = Productivity" study explored the connection between biophilic design and wellbeing. According to the study, workers in workplaces with more wood have higher satisfaction levels, feel more connected to nature, and have a more positive association with their workplace. Additionally, wood is correlated with higher levels of concentration, improved mood, and personal productivity. Environmentally Focused Design The experienced design team includes Gensler, design architect; StructureCraft, mass timber design and engineering; Gensler Global Sustainability Team; CMTA, MEP engineer; and HOAR Construction, general contractor. "The visually distinct, six-story Framework @ Block 10 is a celebration of mass timber and Hicks Ventures' early adoption of the material in the Houston area," said Jerry Alexander, principal and co-managing director at Gensler Houston. "As a firm, Gensler is committed to eliminating all net emissions associated with our work, and Framework @ Block 10 exemplifies a project dedicated to environmental stewardship." The building will provide best-in-class office space that is everlasting for modern tenants. Design and smart building features include an accessible dashboard showing up-to-date information on the building's energy consumption; indoor air quality and ventilation sensors; underfloor air distribution system; complete tenant control of environment-based responsiveness to available metrics; 10' ultra-high-efficiency vision glass panels; 11'6" ceiling heights; shared and spacious balconies on each floor. Additionally, 5,000 square feet of ground-level space will be curated for a future restaurant partner. Framework @ Block 10 has a scheduled Q4 2023 commencement and is anticipated for completion in Q4 2024. For more information visit Hicks Ventures at www.hicksventures.com. About Hicks Ventures Headquartered in Houston, Texas, Hicks Ventures was founded in 2007 by Patrick Hicks. The company's real estate professionals have more than 135+ years of cumulative experience in construction, development, property management, marketing, leasing, building improvement, market analysis, project selection and advisory services. The Hicks team has completed over a billion dollars of healthcare projects and over a billion dollars of office, land and retail. While Hicks Ventures offers a full suite of real estate services, from development through leasing and property management, the company also specializes in transactions, developing and acquiring attractively priced Class A office, medical and hotel properties in markets with strong fundamentals. Hicks Ventures adds value by redeveloping, recapitalizing and providing superior property management, market and leasing services. SOURCE Hicks Ventures

Why you should be afraid of the "unknown" items that could be lurking in your ceiling An often-overlooked pre-construction activity in a commercial property interiors construction project in second generation space that can pay dividends, or result in unexpected costs, is an inspection above the ceiling to establish pre-existing conditions that may not have been detailed in construction drawings, notes, or project specifications. What components exist above the ceiling? The infrastructure that heats and cools the space, powers equipment, connects the computers, supplies and drains water, and secures the space against fire and uninvited access, generally runs in the ceiling, unless the space has raised flooring that accommodates some of this. This includes: Mechanical distribution including duct work and fan boxes. Electrical conduit and wiring for distribution, including junction-boxes and lighting fixtures. Fire sprinkler mains, branch lines, and sprinkler heads. Fire alarm devices and wiring, including detectors, as well as visual and audible alarms. Infrastructure cabling for technology and audio-visual. Plumbing lines, drains, and vents. Security and access controls cabling. Problems these existing conditions may create Implementing design specifications can be easily impacted when encountering an "unknown" condition, which can be anything from immovable base building infrastructure to legacy wiring that was not removed from a prior tenant's use. Common issues include: Interference with new deck high partitions which may be necessary to demise space, comply with building codes, secure a space, or provide sound attenuation. Having ample clearance in the plenum space to easily run wiring, conduit, pipes, HVAC equipment, and ductwork. Creating problems with spacing or placement of new construction components such as lighting, ceiling features, and raised, coved, or vaulted ceiling conditions. Impeding access to mechanical, electrical, and plumbing component access for maintenance when a drywall ceiling is specified. Complying with Fire Codes related to the placement of sprinkler heads and coverage based upon the design specifications. What to look for and why it is important? Being proactive in gathering information as part of an evaluation of existing conditions above the ceiling will pay dividends in both the design and build phases of the project saving both time, and money. Here is a list of a few things you should look for and why they are important: Plenum spacing is the amount of space between the top of the ceiling and the slab deck of the floor above. The amount of space available in that area is typically 36" to 48", depending on the ceiling height from the floor. Space in the plenum can dictate the type of ceiling that can be used, lighting, and more. Less space can mean that certain features are not feasible without design changes or result in additional costs to accommodate these conditions. Virtually all building components require maintenance access. If they are located within the boundaries of a new scheduled drywall ceiling, deeming the area inaccessible, an alternative solution will be necessary. Either the ceiling type changes, the affected components will need to be relocated to accessible ceiling areas (adding project costs), or an accessible solution such as an access panel is necessary. Electrical box labeling is necessary for tracing and confirming available circuits and designations relative to the as-built drawings, which are used as a baseline for design. If any designations are incorrect or mislabeled, additional costs can potentially be incurred even after a project has started in order to address the conflict. HVAC equipment, including air handling units, may not be located according to the as-built drawings. Confirming their locations prior to design can save on costs as the difference can be addressed at the time of contractor pricing, rather than incurring additional expenses to relocate these units during the project. Understanding Fire sprinkler main and branch line clearances can help determine the locations of scheduled lighting, ceiling types, and ceiling features, and if any specification changes are necessary during the design phase. Any conflict can cause additional expenses for the relocation or raising of these lines. Fire Rated partitions are generally indicated above the ceiling, and are rarely seen below the ceiling line, particularly in finished space. Understanding where these partitions are located, and their given rating, can identify design constraints, as well as dictating necessary penetrations for infrastructure. If a penetration is made in a rated partition, that penetration will need to comply with building code for fireproofing. This issue can also increase the value of a construction budget. Fireproofing at the deck is an essential measure needed to protect the integrity of its structure in certain classifications of buildings. In some cases, fireproofing material can become loose and detach over time, or can be disturbed and removed due to prior construction. It is important to understand if, and how much, material has been removed, in order to capture as part of a construction budget. To comply with building codes, fireproofing material must be replaced where it is no longer present. If it is not incorporated as part of a budget at the beginning, it will come up as an additional expense when revealed during the inspection process. Things that can be done to mitigate conflicts By eliminating as many "unknown" issues as possible, the project team can design more effectively and build more efficiently, facilitating on-time delivery within an educated budget. The following is a list of things to consider as you plan: Incorporate a contingency value within the project cost to cover unforeseen conditions. Contingency percentages typically range between 5% and 10%. Review the plenum space with the engineer of record prior to design and before construction in order to incorporate necessary changes into the design and address during the pre-construction pricing phase. As the general contractor, perform a thorough review of the plenum area and provide a list to the subcontractors to include in their costs. If possible, review the plenum space with the solicited subcontractor group in order to capture necessary works as part of their costs. Gather historical data from the building management group for issues they have noticed, or any requirements they might have, whether scheduled in the design or not. Modify design aspects to accommodate the conditions of the space. The first approach will always be an effort to find a way to make new scheduled material work with existing conditions to avoid altering the design. The worst-case scenarios would be to modify a design to work around these issues or completely re-design the area in question. What's up there will not frighten you if you know what it is. Better preparation will lead to a more successful design and execution. Chris Holland is the President of ONYX Constructors LLC, a Houston based General Contractor focused primarily on building interior workspaces. You can contact him at cholland@onyxconstructors.com.

In the dynamic and demanding world of commercial interiors construction, project management plays a pivotal role in ensuring successful project execution. From planning and organization to overseeing the entire process, project managers act as the central point of coordination among various stakeholders. Project Managers work with a team of supervisory staff to execute all aspects of the project. The Project Manager leads a team that consists of members of their own staff as well as a diverse group of subcontractors employed for the project to perform specific tasks that must fall into a strict schedule and defined budget. The Project Manager's responsibilities are multi-faceted and include orchestrating all of the following and more. Planning, Organization, and Oversight: Project management commences with a comprehensive planning phase, where the project manager collaborates with key stakeholders to establish project goals, objectives, and scope. They organize and outline the project's tasks, timelines, and resource allocation to ensure efficiency and productivity. Throughout the project, the project manager provides continuous oversight, addressing any emerging challenges and making adjustments to keep the project on track. Parties Involved: The success of a commercial interiors construction project depends on effective collaboration among various parties. The project manager acts as a bridge, facilitating communication and coordination among the following key stakeholders: Owner: The entity that initiates the project and bears financial responsibility. Architect: Responsible for design and space planning. Engineering: Provides technical expertise and solutions. City Planning and Inspection: Ensures compliance with local regulations. ADA Compliance Inspectors: Ensures compliance with accessibility standards. Estimating Pricing: Calculates project costs and estimates. Establish Budget and Manage Resources and Scheduling: The project manager plays a critical role in establishing a realistic budget that aligns with the project's scope and objectives. They continuously monitor expenses and resource allocation to prevent budget overruns. Effective scheduling and resource management ensure that the project progresses smoothly and meets its milestones. Sophisticated tools are used to manage resources, scheduling, and adherence to the plans. Securing Permits and Licenses: Navigating through the bureaucratic maze of obtaining permits and licenses can be challenging. The project manager is responsible for coordinating with regulatory authorities, ensuring all necessary permits are secured, and adhering to legal requirements. Establish Contracts with the End-User Client: Project managers negotiate and finalize contracts with the end-user client, defining project deliverables, timelines, and costs. They ensure clarity and mutual understanding to avoid potential conflicts during the project execution. Construction Document Management: Project managers oversee the management and distribution of construction documents, including blueprints, plans, and specifications. This ensures that all stakeholders have access to accurate and up-to-date information. Plans and specifications are constantly monitored to ensure the team is executing as required. Verification, RFI, and Submittals: Project managers verify that construction work adheres to approved plans and specifications. They handle Requests for Information (RFI) and manage the process of submittals, ensuring timely responses and approvals. Communicating and Reporting to Stakeholders: Clear and effective communication is a cornerstone of successful project management. The project manager keeps stakeholders informed through regular progress reports, addressing concerns promptly and transparently. Subcontractor Sourcing and Procurement: Finding and hiring skilled subcontractors and suppliers is crucial. The project manager identifies and sources reputable subcontractors, negotiates contracts, and monitors their performance throughout the project. Subcontractor Coordination and Scheduling: Coordinating subcontractors and aligning their work schedules with the overall project timeline falls under the project manager's purview. They ensure seamless collaboration among various trades to avoid delays and conflicts. Materials, labor, and oversight are coordinated to ensure timely completion of each task. Materials Sourcing and Procurement: Timely sourcing and delivery of materials are vital to maintain project momentum. Project managers work closely with suppliers to ensure the availability of required materials at the right time and cost. Documentation and Warranties: Accurate documentation is essential for legal and record-keeping purposes. The project manager maintains comprehensive records and ensures that warranties for materials and workmanship are properly documented and communicated to the client. Conduct Site Visits and Approve Costs: Regular site visits enable project managers to assess progress, inspect work quality, and address any emerging issues promptly. Additionally, they review and approve costs to maintain financial control. Comply with Building Codes, Standards, and Regulations, such as ADA: Project managers must ensure that all construction work aligns with relevant building codes, industry standards, and accessibility regulations like the Americans with Disabilities Act (ADA). Safety Protocols and Working Conditions: The safety of all workers on the construction site is paramount. Project managers implement and enforce safety protocols to create a secure working environment and mitigate potential risks. Inspecting Work to Manage Quality Control: Maintaining high-quality standards is essential for client satisfaction. Project managers conduct regular inspections to monitor workmanship and ensure that deliverables meet established quality benchmarks. Quality control procedures are in-place from the beginning through completing the final punch list. Final Delivery: As the project nears completion, the project manager oversees the finishing touches, ensuring that all elements align with the client's expectations and project specifications. Distinct Beginning and End of Project, Warranty Period, and Project Lifecycle: Project managers establish a clear project lifecycle, from initiation to completion, with a well-defined beginning and end. They ensure a smooth transition into the warranty period, during which any defects or issues are addressed promptly. Scope Creep and Change Orders: To manage scope creep and change orders effectively, project managers communicate any deviations from the original plan to stakeholders, obtain approvals, and adjust project parameters as needed. Defects: Should any defects emerge during or after construction, the project manager initiates corrective actions and works with relevant parties to rectify the issues. In the realm of commercial interiors construction, project management serves as the guiding force that ensures successful project completion. The diverse responsibilities encompass planning, coordination, communication, and quality control. Through effective management, project managers navigate the complexities of construction to deliver exceptional spaces that meet the needs and aspirations of the end-user clients. Their expertise and dedication contribute significantly to the success of each commercial interiors construction project they undertake. Chris Holland is the President of ONYX Constructors LLC, a Houston based General Contractor. You can contact him at cholland@onyxconstructors.com.

Before embarking on an architectural photoshoot, proper preparation is essential to ensure you capture the essence and beauty of your project. By understanding the key features, planning your composition, gathering the necessary equipment, and considering lighting conditions, you can elevate your photography and create captivating images that showcase your work in the best possible light. Understanding the Project and Its Key Features Before you begin your photoshoot, take the time to thoroughly understand the project you're photographing. Familiarize yourself with the architectural style, design elements, and unique features that make it stand out. Pay attention to the materials used, the spatial layout, and any significant details that contribute to its overall aesthetic. This understanding will guide your photography choices and help you capture the essence of the project. Planning the Composition and Angles Composition plays a crucial role in creating impactful architectural photographs. Consider the story you want to tell and how best to convey it through your images. Plan your composition by exploring different angles, vantage points, and framing techniques. Experiment with various perspectives to highlight the building's unique features and create a sense of depth and dimension. Remember to consider both the exterior and interior spaces, ensuring you capture the project from various viewpoints. Gathering the Necessary Equipment To capture high-quality architectural photographs, it's important to have the right equipment at your disposal. While a smartphone is your primary tool, consider additional gear that can enhance your photography. A sturdy tripod is essential for maintaining stability and achieving sharp images, especially in low-light conditions or for longer exposure shots. Additionally, explore lens attachments specifically designed for smartphones to provide wider angles, minimize distortion, or capture intricate details. Don't forget to charge up to avoid running out of power during the shoot. Considering Natural Lighting Conditions and Time of Day Lighting plays a pivotal role in architectural photography, so understanding and utilizing natural light is crucial. Take note of the direction and intensity of sunlight throughout the day, as it can dramatically impact the mood and appearance of your photographs. Consider the interplay of light and shadow, as well as how it interacts with the building's form and materials. Plan your shoot to take advantage of golden hour (early morning or late afternoon) when the light is soft and warm, creating a magical ambiance. Be mindful of the contrast and harshness of midday light, which can result in harsh shadows and blown-out highlights. Preparing for an architectural photoshoot sets the foundation for capturing outstanding images that beautifully represent your project. By understanding the unique features of the project, planning your composition, gathering the necessary equipment, and considering lighting conditions, you can ensure your photographs tell a compelling story and showcase your work in its best light. In the next post, we will explore essential smartphone photography techniques that will empower you to take full control of your camera settings and capture stunning architectural shots. Stay tuned as we delve into exposure, composition, focus, and other key aspects that will elevate your smartphone photography skills. Remember, success in architectural photography lies not only in the final images but also in the thought and effort put into the preparation. So, gear up, study your project, and let your creativity unfold in capturing the beauty of architecture through your lens. Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.

In today's visual-centric world, where impressions are formed at the blink of an eye, the importance of high-quality architectural photography cannot be overstated. Whether you're an architect, designer, or contractor looking to showcase your projects, your portfolio is a reflection of your expertise, creativity, and attention to detail. And what better way to capture the essence of your work than through stunning photographs? Smart phones offer the convenience, features and flexibility to capture portfolio photos on demand. In the past, professional architectural photography required expensive equipment, specialized knowledge, and dedicated resources. However, with the rapid advancements in smartphone technology, a powerful tool now rests right in the palm of your hand. Yes, your smartphone can be a game-changer, enabling you to capture breathtaking interior and exterior architecture photographs effortlessly. Advantages of Using a Smartphone for Architectural Photography: Convenience and Portability: Unlike traditional bulky cameras, smartphones are compact and easily accessible. You can carry them everywhere, allowing you to capture inspiring architectural moments on the go. With a smartphone, you're always ready to seize the perfect shot, whether you stumble upon an unexpected design gem or visit a project site for an impromptu shoot. Cost-Effectiveness: Investing in professional camera equipment can be a significant financial commitment. On the other hand, most individuals already own a smartphone with a powerful built-in camera. By leveraging the capabilities of your smartphone, you can achieve remarkable results without breaking the bank. It's an affordable way to elevate your portfolio and expand your creative horizons. User-Friendly Features and Controls: Smartphones come equipped with intuitive interfaces and user-friendly controls, making it easier for both amateur and professional photographers to navigate the settings and capture exceptional architectural images. With features like touch focus, exposure adjustment, and gridlines, you have greater control over the composition and outcome of your photographs. Ever-Improving Camera Technology: Smartphone manufacturers are constantly pushing the boundaries of camera technology. Today's smartphones boast impressive sensors, advanced image stabilization, and exceptional low-light performance. With each new model, the quality of smartphone photography continues to reach new heights, allowing you to capture intricate architectural details, vibrant colors, and nuanced textures. Seamless Integration with Editing Apps: One of the greatest advantages of using a smartphone for architectural photography is the seamless integration with a wide range of editing apps. From basic adjustments to advanced post-processing techniques, you can enhance and refine your images directly on your smartphone. This saves time and allows you to swiftly prepare your portfolio-ready photographs. This photo of Carbon12 in Portland, OR was taken on a rainy day with a Full Frame 24 mp camera and a 20mm 2.8 lens. Cropped but no post processing. Photo by Archidoodles. This photo of Carbon12 was taken at the same time with an iPhone 13 Pro Max. Cropped but no post processing. Photo by Archidoodles. Minimal post processing takes the iPhone photo to a new level with changes to color temperature, the addition of the sky, and further enhancement to details. Photo by Archidoodles. A comparison of the two photos above, straight out of the cameras, show differences in lighting, color temperature, and detail; however, a bit of post processing is required of both images to make them presentation worthy. Once completed, either will work, particularly if exhibited online. As an architect, designer, or contractor, your portfolio is a showcase of your talent and expertise. By harnessing the power of high-quality architectural photography, you can breathe life into your projects, allowing potential clients, collaborators, and employers to immerse themselves in your creative vision. With smartphones, you have the tools to capture stunning interior and exterior shots with ease and convenience. The combination of affordability, user-friendly features, and ever-improving camera technology makes smartphones a valuable asset in your photographic arsenal. In this blog series, we will explore various techniques, tips, and tricks to help you unlock the full potential of your smartphone's camera. From composition and lighting to editing and showcasing your portfolio, we'll guide you through the process of capturing and presenting breathtaking architectural photographs that truly make an impact. Stay tuned for our next post, where we'll delve into the essential steps for preparing a successful architectural photoshoot. Let's take your portfolio to new heights together! Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.