Why Video Is the Number 1 Creative Asset Marketers Must Leverage

This article discusses the power of video and creativity in marketing and how LinkedIn is empowering marketers to leverage these elements in their campaigns. It highlights that humans are visual creatures and rely on visual and auditory clues to process information and make decisions.

The data shows that investing in high-quality advertising can have a significant impact on brand memorability and sales, with video being a particularly effective medium. Video consumption is expected to reach 45.4% of the global population in 2023, and video advertising spend is projected to increase substantially. The article emphasizes that video content showcasing products and services generates the biggest ROI, and marketers are increasingly planning to invest in video.

LinkedIn is also investing in new video ad placements to captivate audiences further. The article suggests that partnering with LinkedIn Marketing Partners can help marketers create high-quality content that sets their campaigns apart and recommends leveraging AI-driven scoring for real-time optimization to improve performance.